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People trained
Students and teams.
I build digital growth systems across acquisition, marketing, technology, and conversion.
A decade of building, teaching, testing, failing, learning — and doing it again
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Brands worked with
Across businesses and industries.
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Hours of curriculum
Built from practical experience.
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Years of experience
Across 4+ countries and markets.
DAARISH OS
How I think of marketing
Audience
Who is actually in the market, and who is being excluded on purpose.
PROOF
In the rooms where the work happened
Nine life chapters
Life chapters
Mentorship
I did not only learn digital. I mentored it.
Tarraqi Smart Center is run by Tarraqi Foundation and Tech Mahindra Foundation. I am the key mentor there. Across that centre, ICT Academy with AICTE, and the college workshops, the count of students and professionals passed 2,500.
Advanced Digital Marketing
Advanced Digital Marketing. 2023. BlueRose. A book on the practice: research, search, sites, content, social, email, and advertising. It has been used as reference material by AICTE, ICT Academy, Tech Mahindra Foundation, Tarraqi Foundation, and Multihexa.
Daarish Dar
Mindset
The path is the work
Audience, offer, acquisition, the page, qualification, and what happens after the yes.
Name the constraint first
Most accounts are not short of posts. They are short of a reason to be chosen.
Marketing is not a menu
Search, ads, posts, a monthly report. A list of services is not a decision.