2016
College / foundation
Studying and learning new skills in marketing. Exploring digital marketing, business, technology and the fundamentals of online growth.
The work, over time
2017
Learning + small projects
Learning while executing small projects. Content, WordPress, Shopify, social media marketing. Early digital experiments and practical learning.
2018
Freelance
TinyKreations. Faces & Places. Other freelance projects. Beginning to work directly with clients and applying marketing skills commercially.
2019
Thomas Cook
Joined Thomas Cook. Working within a structured professional marketing environment and building practical experience.
2020
Thomas Cook → freelance
Continued with Thomas Cook until August 2020. After August, freelance work expanded. Eternity Times, NEVS Asia, Lizan Dizaye, Fame Famellia, and other freelance engagements.
2021
Freelance + Flavours of Kashmir
Continued freelance projects. Added Flavours of Kashmir. Expanded work across content, digital marketing, campaigns and business growth.
2021 → 2022
ICT Academy / JEET
Digital marketing, training, execution, education, and practical implementation.
2022 → 2023
Tarraqi Smart Centre
Digital marketing training, curriculum development, mentoring, execution, and business and digital education.
Aug 2023 → Sep 2024
Multihexa College Canada + CHD UK
Digital marketing, education, content, acquisition and growth.
Oct 2024 → Oct 2026
Travel Deal B2B + ALR Aviations
Digital marketing, performance marketing, SEO, SEM, social media, content, lead generation, B2B travel acquisition, and digital growth systems.
Travel · B2B
Travel Deal B2B
Travel Deal B2B
Travel Deal B2B was built to bring new agents. I defined the brand and built the digital presence: the site, the campaigns, and the path an agent follows.
The job was new agents, not holiday clients. The page and the campaigns had to speak to that.
Travel · B2C
ALR Aviations
ALR Aviations
ALR Aviations is the B2C brand. It was built to bring clients. I defined the brand and built the digital presence: the site, the campaigns, and the path a client follows.
The job was clients. The site and the campaigns had to produce the enquiry.
UK · Education
CHD UK
CHD UK
Acquisition, campaigns, content, and performance for CHD UK. Education demand, handled as a path rather than a single advertisement.
Digital acquisition: the campaigns, the content and branding around them, and the performance questions that decide what stays.
India · Training
Tarraqi Smart Center
Tarraqi Foundation · Tech Mahindra Foundation
A centre run by Tarraqi Foundation and Tech Mahindra Foundation. I am the key mentor. The work was digital training people could use.
Key mentor. The training itself, and how the people delivering it were prepared.
Canada · Education · Team leadership
Multihexa Canada
Multihexa
Multihexa was not one campus. Several colleges sat under it. I marketed those colleges, and I trained the people carrying the work.
Campaigns, content, and branding for the colleges, and training the people who had to carry it.
Training · AICTE
ICT Academy
ICT Academy × AICTE
Practical digital marketing with students and faculty, inside the ICT Academy programme with AICTE.
I taught the practice: how demand is created, how a site earns the click, and how paid media is structured.
Independent
Before the titles
Independent practice
This was independent work, before any title. There was no team and no brand to point at. The jobs were small and direct: an offer, a page, a way for someone to arrive, and a follow-up after they did.
That is where the order came from. Who it is for, what is being sold, where they land, and what happens after the yes.
Lifecycle
TC India
TC India
I handled lifecycle marketing. The channels were email, SMS, and WhatsApp, used as one sequence rather than three separate blasts.
A person who had already shown interest got the next message at the right time, and the one after that if they went quiet. The work was keeping the path moving after the first reply, not sending more campaigns.
United States · Shopify
Tiny Wigs
Tiny Wigs
A US brand. I built the Shopify store, then ran local SEO and performance marketing so the store could take sales, not only exist.
After the channel was working I helped them set up their own marketing team, so the ads, the pages, and the daily work were not sitting with an outsider.
News · Media
Eternity Times
Eternity Times
I built the Eternity Times news and media site. Once it was up, the job shifted to clients. Paid PR needed a place to live and a way to be sold.
I worked on bringing in clients who would pay for placement, so the site had a commercial side and not only articles.
News · Media
Nevs Asia
Nevs Asia
I built the Nevs Asia news and media site. Once it was up, the job shifted to clients. Paid PR needed a place to live and a way to be sold.
I worked on bringing in clients who would pay for placement, so the site had a commercial side and not only articles.
Events · Tricity
Flavours of Kashmir
Flavours of Kashmir
An event company. I ran performance marketing to secure more events in the Tricity. The table is wazwan. The client is Flavours of Kashmir.
The work was getting the enquiry in, and turning that into a booked date, rather than a page that only described the food.
Travel
Faces and Places Travel
Faces and Places Travel
I built the travel website, then used performance marketing to bring clients in. The site had to do more than show destinations.
It had to produce the enquiry, and the ads had to land on a page that could take it.
Advanced Digital Marketing
Advanced Digital Marketing. 2023. BlueRose. A book on the practice: research, search, sites, content, social, email, and advertising. It has been used as reference material by AICTE, ICT Academy, Tech Mahindra Foundation, Tarraqi Foundation, and Multihexa.
Daarish Dar